The 4th Horti ASIA & AGRI-Asia 2015, The International Tradeshow for Horticultural & Floricultural Technologies and Innovations, is ready to serve in 17th to 19th March at BITEC, Bangkok

2015, The Horti ASIA and AGRI-Asia join forces to showcase together in the ‘AGRI Food Business Week Asia’ during 17-19 March, 2015 at Bangkok International Trade & Exhibition Centre (BITEC), Bangkok, Thailand.  Both arethe international tradeshows for technologies and innovations forhorticulture and agriculture.It is especially worthwhile for visitors, entrepreneurs and farmers because in this year, not only will there betradeshows ofhorticultural technologies, but also the exhibitions of agricultural machinery, technologies and innovationsfrom foreign countries with a wide range of pricing that suits every size of investment.  In the event, technology expo and innovations from more than 300 prominent companies from over 20 countries will be presented.There are also many national pavilions showcasing new technologies covering the space of over 8,000 square meters. Leading exhibitors will offer technologies and innovations including pre-planting process, cultivation, maintenance, harvest and post-harvest management, which are believedtodraw a huge interest from horticultural, vegetables, fruits, flowers and orchid markets.

Also, the exhibitions are supported by Thailand Convention and Exhibition Bureau (TCEB), Department of Agricultural Extension (DOAE), Department of Agriculture (DOA), Ministry of Agriculture and Cooperatives, Marketing Organization for Farmers, Horticultural Science Society of Thailand, Thai Orchid Exporters and Association, Thai Society of Agricultural Engineering,and Agricultural Press Network.

To spread the news of this cutting-edge event, many overseas activities will be organized to attract buyers such as in Taiwan, Vietnam, Indonesia, Malaysia, and Myanmar. Also, the local roadshows have already been continued in various regions of Thailand such asin Songkla, Udonthani, Konkaen, UbonRatchathani, Chiangmai,Suphanburi in order to obtain information on cultivation practices, problems and difficulties along with the current demands generated by traders, agriculturists and orchardists in each region.  Information acquired through these activities is then utilized to enhance the effectiveness of ‘HortiASIA& AGRI-Asia 2015’ in terms of how to respond to its target groups. The up-coming tradeshow is expected to attract more than 6,500 visitors comprising a number of agriculturists,entrepreneurs, traders and the general public of both Thais and foreigners. The primary purpose of the exhibition is to offer the latest technologies and innovations which lead to manufacturing cost reduction, process optimization, and product quality enhancement. It is also expected that ‘HortiASIA& AGRI-Asia 2015’ will strengthen competitiveness among Thai and ASEAN farmers in global market and promote Thailand as a center of ASEAN’s agriculture.

Mrs. LaddaMongkolchaivivat, General Manager of VNU Exhibitions Asia Pacific Co., Ltd. stated, “Horti ASIA & AGRI-Asia 2015 will bring about advanced technologies and innovations, create higher production standards and enhance competitiveness among agriculturalists, entrepreneurs, and Thai and ASEAN exporters.  The exhibition will be a great business hub between the buyers and technology and innovation traders, which leads to business matchmaking and productivity enhancement.  At the same time, we believe that it will stimulate cash flow of hundreds of millions baht in agricultural industry and investment sector in Thailand.  The exhibition will showcase a number of technologies concerning breeding and reproduction, harvest, agricultural management, research and development, water management, post-harvest, turnkey technologies for packaging, fertilizers, cost of supplementary, housing system, and quality-oriented cultivation tools”.

Mrs. SupawanTeerarat, Vice President of Thailand Convention and Exhibition Bureau (TCEB), “TCEB is a government agency under the Office of the Prime Minister. It is established with the mission to support, promote and develop Thailand’s potential in the industry of meetings, incentives, conferences, and exhibitions or MICE industry, and also to create business opportunities for Thai MICE industry to compete in the world market. The international exhibition industry is considered an important industry to propel the economy of the country and to contribute to the development of the industrial sector of Thailand.

To become better equipped to compete in a challenging landscape brought about by the ASEAN Economic Community in 2015, TCEB launched the ASEAN Rising Trade Show (ART) campaign, underlining the theme, ‘Think Big, Go Beyond’, with aim to strengthen the country’s position as the leading exhibition platform for ASEAN and facilitate the improvement of Thailand’s international exhibitions to be a key national economic driver.

This year, it is such a pleasure for us to support the Horti ASIA and AGRI – Asia 2015. For the Horti ASIA, a trade show and conference that helps Thailand raise her potential and proudly step onto the ASEAN platform; this marks its fourth consecutive year. Also, VNU Exhibitions Asia has made our event even more interesting with the addition of AGRI-Asia, an agricultural innovation and technology tradeshow, making this event the biggest tradeshow in horticulture and agriculture at the same time. On behalf of TCEB, we have been supporting this event by promoting several marketing activities abroad, such as inviting exhibitors to join a road show in the Philippines, and persuading relevant agencies and associations to participate in the event. In addition to the promotion and expansion of the network, TCEB also supports the marketing campaign called “Connect Businesses” to draw attention from a group of visitors from abroad to participate, and to find their business partner. Another activity supported by us is the campaign called “Be My Guest” to attract buyers and exhibitors from around the world as well. ”

For those who are interested in this exhibition, you are welcomed to join and visit ‘Horti ASIA & AGRI-Asia 2015’ from 17th to 19th March 2015 at Bangkok International Trade & Exhibition Centre (BITEC), Bangkok, Thailand. For further information, please call +662 670 0900 or visit www.hortiasia.net / www.agri-asia.com

Media Contact: Ms.RapatthornManinthanaanan, PR Executive of VNU Exhibitions Asia Pacific Co., Ltd.
Tel: +662 670 0900 Ext. 109
Email: Rapatthorn.man@vniuexhibitionsap.com